There’s nothing quite like buying a new wardrobe that plays up your best assets—which is pretty much how we feel unveiling our new logo this week. We got some new threads and we feel, well, decked! This is our first logo update since our 2009 launch and, though we’ll always have a special place in our hearts for our original avian stamp, it was time for a makeover. We hope you like it as much as we do.
To make sure that the next iteration of the Paperless
Post logo represented us as a brand, we paired a hand-lettered script that recalls the tradition of correspondence with a contemporary roman typeface that conveys modern elegance. Naturally, we didn’t want to part with our little bird, but he was looking pretty ravenous. (Paperless Post isn’t fierce, even if your parties are.) So our carrier pigeon was redesigned as the faithful, reliable, and dignified companion that he really is—your digital stationery is safe with him.
So far, everyone’s taken a shining to our new look and we hope you do, too. We’re also working on heaps of new features that we’ll be launching in the near future. Stay tuned!
(Is rolling out new features like getting chic furniture to go with your handsome new clothes?)
Until the next party,
The Paperless Team
