Recent Articles

A Little Photo Fun

While we love presenting new cards for our users to enjoy, we also work hard to create features that will make our existing cards look even cooler. To that end, we’re proud to present two new ways to further personalize your cards: photo filters and text effects.

Photo Filters
You’ve been rummaging around for the perfect picture to spice up your next birthday or anniversary invitation. It’s a great picture on its own, but it could pop a little more if only you were a Photoshop master. Luckily, Photo Filters are on the case! Photo filters can help you make that picture even better without permanently changing the original image.

It’s so easy – here’s what you do:

- Find a photo card that you’d like to use
- Upload your photo or select a photo from your account
- Click the Photo Filters menu directly above the card image.

You can choose from eight unique filters that offer different layers and color washes. Go vintage glam with Juergen or add Technicolor for that Polaroid feel. Doing this will only change your photo in your card, so you can play with all of the filter possibilities until you find one that you love.

A personal favorite of ours is Vintage Sepia, which makes photos look like they came out of a forgotten shoebox in an ancient attic. Click a card below and get started – your cards will never be the same!

Photo Filters

 

Text Effects
If you are looking for additional ways to make your text pop, we now have two new ways for you to give your card a designer touch.

You can emboss or letterpress the wording on your card to make it even more luxurious. Both of these effects make our online cards look all the more fabulous and authentic.

You can also use one of our new metallic fonts for a more upscale feel. Our personal favorite is a metallic font paired with a dark card to really bring out the glamour, like this card!

Lucia's Birthday Party

Get started on creating a card with metallic fonts by using Disco, Snakeskin, Gold Leaf, or Keep it Quiet.

You can find out more about how we built this feature on our Dev Blog.

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Love, romance and …coffee machines?

Stewy and Pella

When you work at a company that helps people communicate with their friends and loved ones, you spend a lot of time thinking of things you’re thankful for. While we’re all for grand romance, fancy dinners and surprise flower deliveries, this Valentine’s Day we wanted to spread the love we have…for our office!

How do we love thee? Let us count the ways…

PUPPIES!
We seriously love our office dogs. Yes, it’s hard to get work done when there is this much cuteness running around, but that’s just fine by us. Too bad we don’t need anyone to lick any real envelopes or stamps around here – we think they’d be excellent for that job!

COFFEE COFFEE COFFEE
At last count we had no fewer than four ways to make coffee, including an authentic diner-grade 3-pots-at-a-time coffee maker, an espresso machine, and two french presses. We. Like. Coffee.

ART ART, EVERYWHERE
We create the majority of our card designs in-house, and many of them start with hand drawings or construction. It’s hard not to be happy when half your office is a craft room! As if that weren’t enough, our users then take our crafts and customize them to be their own.

HOMEMADE BAKED GOODS
Sometimes we think there’s a silent agreement that in order to work here you must have a strong interest in baking for the office at least once a week. Luckily we’re all very happy to oblige our budding chefs.

GADGETS GALORE
While our support team is ready to help users on any computer, at Casa Paperless Post we have a slight obsession with Apple.

USERS
Yes we’re a tech company, yes we’re a design company, but we’re also a people company. Our goal is to create a beautiful, simple way for you to communicate. We think about our users all the time, and use so many of their suggestions. So thank you for caring so much, and helping us make the best product possible!

This has gotten mushy enough for us. We hope you are having a very happy Valentine’s Day! Send a card to your loved ones today.

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Hearts Aflutter on Paperless Post

One thing we love at Paperless Post is how many of our users tell us they spend hours just browsing through all our creative card designs, even when they aren’t planning to send a card or invite.  We’re the same way!

While sometimes you have the time to hunt around for cards you love, we want to make sure that you can also pull up all your favorite cards quickly when you have a party to plan or a thank you note to send. We worked long and hard to come up for a word for this, and we’ve decided to go with…favoriting!

Favorite HeartNow, you can click the heart icon above any card to add it as a favorite. The number next to the heart indicates how many other users added this card as a favorite, so you can see which cards are the most popular in the Paperless Post community.  To look at all of your Favorites, click the red heart icon on the homepage. We think this feature is a crucial part of getting into the Valentine’s Day spirit, so don’t be afraid to spread some love around the site!

Obviously we couldn’t write a post like this without sharing some of our favorite cards. If you like them too let us know!

Ball Pit   Matryoshka Doll

The Playful Spirit
When dreaming of our fantasy office space, we imagine a giant ball pit on our roof. When that day comes, we will have the perfect reason to send this card.

The Nostalgic
We’ve also had our eye on the Matryoshka Doll card. If you have memories of playing with your grandmother’s stackable doll set, you know what we mean.

Eye ChartThe Romantic
We have a hard time resisting the red favoriting heart above every single one of our Valentine’s Day cards, (which were recently featured in a Wall Street Journal article). As a bunch that wears glasses, this Valentine’s card reminds us of a trip to the eye doctor – if only their eye charts were this fun to read. This one from one of our partners, Mr. Boddington’s Nephew, is too sweet to resist.

We love hearing stories from our users about how they connect to our cards. Feel free to leave a comment, post on our Facebook page, or tweet at us to tell us about your favorite cards on the site and why they make your heart go all aflutter.

 

 

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The Best Things In Life Are Free

Since launching in April 2009, we’ve sent highly customized invitations and cards to 45 million recipients.  We’re now thrilled to announce that we’ve launched a free, informal Holiday line. The new line delivers the same core value of beauty we’re known for, with less formality than some of our classic offerings, and a free price to match.

We’ve timed this around the holidays because we want to make sure that our users can send out spectacular holiday cards and invitations without worrying about having spare money or time to invest during the holidays (a normally busy and pricey time of year). We also think this is a great way to encourage anyone who’s ever been curious about Paperless Post – price should be no object when you’re hosting an ugly sweater party!

The line of free holiday cards and invitations includes contemporary photo layouts with messages typeset in overlay, and witty hand-drawn holiday imagery, from surfing Santas to inebriated elves.

You can view our entire line of over 100 free holiday cards and invitations here:  http://paperless.ly/tm7mQD

Better yet, all cards in the free line are conveniently embedded in the recipients’ email (without envelopes) and recipients can RSVP and start commenting directly from their inbox.

Enjoy, and we hope this kicks off your holiday season right!

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Raise awareness! We’ve partnered with Ralph Lauren

Paperless Post is happy to announce our collaboration with Ralph Lauren on the first ever Pink Pony Hope Card Collection. Together we engaged four influential online personalities to design their own cards celebrating hope. Each blogger’s card reflects her personal style with a special message of hope. Additionally, each card has a link to donate to the Pink Pony Fund.

With a focus on breast cancer, the Pink Pony Fund of the Polo Ralph Lauren Foundation supports programs for early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities. This October send a message of Hope to friends and family and help drive awareness to Pink Pony’s mission of ensuring that everyone, regardless of income, can access the care they need!

To send a Pink Pony Hope Card on click any of the images below!

Katie of The NeoTraditionalist, Blair of Atlantic-Pacific, Heather of Habitually Chic, Dallas Shaw of Dilly Dallas and Paperless Post for Pink Pony.

             

          

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Get Your Tickets Here! We’ve Partnered with Eventbrite

Today I’m excited to announce a new partnership between Paperless Post and Eventbrite, a leading online ticketing and registration platform for both small and large events.

Since our earliest days we’ve believed that it would be valuable to provide our users with a simple way to host ticketed events, and even flirted with a PayPal integration in the Fall of 2008.  Ultimately we decided that the only way to do something well is to put everything you have into it, and it’s simply not possible to put your all into many things when you’re starting up. So we decided to stick with our strength (and frankly, our obsession): delivering elegance to your inboxes.

That means that instead of deciding to go deep and creating a great ticketing platform we quietly abandoned that effort and continued to focus on design and presentation, and on building a design tool that allows anyone (no matter their design savvy) to create something extraordinary without leaving their browser.

While our design tools have produced some pretty great results we are very proud to now be able to provide an integrated ticketing solution.  After creating your card on Paperless Post you will see the option to link to your Eventbrite account on the Details page and then you simply select from your upcoming published Eventbrite events!  Your ticketing or registration widget will then appear to the right of your invitation, in place of the RSVP card.

Eventbrite not only offers ticketing with various pricing and levels, but complex registration for events like reunions, and charity donation forms.  Their registration functionality matches the depth and breadth of Paperless Post’s design categories allowing you to leverage the most out of both platforms.

Eventbrite’s passion for its space runs as deep as ours and this partnership will allow hosts of all kinds access to the most professional and well-designed invitations and the most robust ticketing tools available online. Start creating!

 

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Getting More Done with Data

Paperless Post is a lean team that gets a lot done. Most of the time that’s exhilarating, but it often means having to make tough choices about what gets done when. Lately I’ve been thinking a lot about time management, both in terms of my work here and for my personal projects. It probably won’t surprise you that the Analytics Engineer is on Team Data (versus Team Estimate and Rationalize), but check out a post I wrote on my personal blog about the advantages of living a data-driven life: Data-Driven Time Management

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GoRuCo 2011

Paperless Post's own Mike, Alex, and Vanessa at GoRuCo. Photo: Steve Berry

Last weekend Paperless Post sent 6 ‘posters (our new name for members of the Paperless Post family — what do you think?) to the 2011 Gotham Ruby Conference, (GoRuCo) and I was happy to be one of them. I’m lucky to work for a company that understands the value of professional development and GoRuCo is widely considered one of the highest quality regional Ruby conferences, so I’m double lucky to have attended this year. This was my fourth year at GoRuCo and in many ways it was the strongest conference so far. There were a broad range of subjects and some great speakers this year — the team learned quite a bit, from obscure PostgresQL functionality to the underlying principles of the scientific method. Since talks of the videos and the slides will likely be published by GoRuCo soon, I won’t bother to recap all of them, but instead I’ll dive a little more deeply into two of my favorite talks from the day.

Sandi Metz (@sandimetz): “Less: The Path to Better Design”
Sandi Metz is a well known Rubyist and Object Oriented Design theorist who has graced GoRuCo with her presence in the past. In 2009 she gave a talk on SOLID design, and this talk was a follow-up to those theories. As anyone who has tried to write code one day and then maintain it the next day knows, writing maintainable code and trying to maintain code in general are some of the biggest challenges that face software engineers on a day-to-day basis. Metz’s theories on “Less” attempt to articulate what makes up design, and what we can do to evaluate our code to know if it meets best practices principles. She has designed a clever acronym for qualities that you can look for to determine if code is “good” or not. They spell TRUE:

  • Transparent – the consequences of change are visible and predictable
  • Reasonable – the cost of adding a new feature is proportional to its value
  • Usable – if you wrote it, you can reuse it
  • Exemplary – more code like this would be good for your app

These lessons ring very true with me, and I’m doing whatever I can to evangelize these points here at Paperless Post. Metz is an amazingly fluid and thoughtful presenter who makes it very clear that she cares about her subject. She obviously experienced the pains of unmaintainable software and the joys of well-written software; she wants our community to improve by focusing on design, and letting the truths of our underlying infrastructures reveal themselves. If Sandi is speaking in your area, go! Send your team! Learn from the best!

Evan Phoenix (@evanphx): “Rubinius For You”
Rubinius is an alternate implementation of the Ruby Programming language that has been written from the ground up by Evan Phoenix and a few others over the past five years. In addition to JRuby, it offers a shining beacon of hope that Ruby developers and System Administrators can be liberated from the pain that the current Ruby Implementation (known as “Matz Ruby Interpreter,” or MRI) causes us on a regular basis. MRI was great when it was written, and continues to teach us a lot, but we can do better. Evan’s strength is in his ability to make even the most obscure corners of the work he’s doing seem at least somewhat accessible, and between his talk on the future of Ruby and Jeremy Ashkenas’s talk on Coffeescript and the future of Javascript, GoRuCo did a lot to let developers know that they CAN contribute to the languages which make up their bread and butter. Ideas from both alternate languages have been folded into the “core” languages which inspired them, and this is only a beginning. Evan talked through the plans for Rubininus’ future and demonstrated how some of the built-in tools will allow developers and administrators to determine what’s going on inside the Virtual Machine in a way that is much more straightforward than the tools that are now available.

Considering both talks are on opposite ends of the spectrum of the Ruby milieu – one being on designing APIs for a language and the other regarding language implementation – it was quite an experience to be able to hear two distinctive and involved speakers in one fun filled day. Congratulations to the GoRuCo 2011 team for another amazing conference. A team of ‘posters will certainly be in attendance next year — hopefully in even bigger numbers.

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Welcome to the Paperless Post User Support Jungle

Just A Typical Day In The User Support Room

Often times “user support” means “customer service.” It makes you think of a vast room filled with headset-equipped representatives answering phones, responding to emails, and reading directly from a manual. These support teams may be completely detached from the rest of the company (perhaps in another country) and few of the users’ questions, concerns, suggestions, or compliments reach the product team.

Let me be the first to say: The Paperless Post support team is no call-center and user feedback is highly valued and communicated.  Our team is dedicated to encouraging change on our site in terms of functionality, usability and overall awesomeness. To us, “user support” means helping users with their immediate issues and advocating for their needs. We make sure users’ voices are heard by suggesting new features and improvements based on real feedback about points of confusion and frustration.

It’s what makes being on the user support team feel like a walk through the jungle every single day. (Well, the giant Boston fern and monkey decals in the support room add to the jungle feeling, too.) We’re constantly juggling ideas to ensure that sender and receiver experiences are equally awesome. Balancing user-friendliness, aesthetic appeal, and functionality for both the sender and receiver is quite the challenge! A fun challenge, in fact, because it requires serious flexibility and outside-the-box thinking.

The support team has to be clairvoyant to foresee points of potential confusion and mind-readers to guess what our silent users are thinking – especially receivers!  Then, we have to be innovators to suggest tips to increase usability! Phew.

That’s a day in the world of the user support jungle – instead of finding exotic fruits and hiding from tigers, we’re crushing obscure buggy issues and exploring what our users are really looking for from Paperless Post. We hope that all of our users with questions, suggestions, or quick comments won’t be afraid to jump into the jungle and help us make Paperless Post the most enjoyable experience possible for all!

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Conf’in it

A couple weeks ago a few Paperless Post’ers got the opportunity to go to JSConf in Portland. As always, Chris did an amazing job organizing and putting the whole thing together. Not only was it a great time, I think it got the team inspired and ready for some big projects we’re working on. In the aftermath, it made me think a bit about why I go to and speak at conferences.

Why I Speak

I gave my first talk at a big conference at the Scottish Ruby Conf in 2009. I had given lightning talks before that, but that was the first in front a big audience. It was extremely nerve wracking and I had a massive demo fail on stage (Lesson Learned: Live coding ain’t easy). In the end, though, a lot of people seemed to like it and I got a bunch of really great feedback from the community. Enough so that I was invited back the next year. Since then, I’ve spoken a ton and it’s become a lot easier. The reason hasn’t changed much, though. I speak because I like sharing ideas. When I’m excited about something I want to yell it from the mountain. I also like entertaining, “but that’s a different story.”

Why I Go to Conferences

In the days before Twitter, blogs, and GitHub, conferences were forums for technology. It was where an industry met every year to share its progress and discuss new challenges. Now that progress and challenges can be instantly and regularly shared with the community that part of conferences has become secondary to the community itself. For me, conferences are really about getting all the people in a community into a small space for a short period of time and talking. Sure the presentations are great, and you can learn a bit here and there, but really its all about the people.

JSConf always sets the bar really high with having a great space for great conversations, and this year was no exception. Surrounded by the luxurious Portland Art Museum, I talked with friends and colleagues about the latest and greatest web tech and how everyone’s using it. I left Portland feeling inspired and ready to tackle the next big features here at Paperless Post. I was extremely happy to be able to share my excitement by bringing other members of the dev team with me as well. Look for a big chunk of our dev team at this year’s Gotham Ruby Conference!

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