We’re thrilled to present to you the first Paperless Post feature film—all 67 glorious seconds of it. The star of our cinematic masterpiece is the first-ever Paperless Post app for iPad. Now you can browse, design, and track custom online cards and invitations with the swipe of a finger.
We wanted to make our announcement with something as special as the app itself, so earlier this fall, we put on our Woody Allen specs and created a dramatic reenactment of a day in the life of our readers. We set the scene with a stylish mom, gorgeous kitchen, magical backyard, and gaggle of cute kids. Watch as our heroine navigates the streets of New York City and the birthday wishes of her quirky, bug-loving 6-year-old.
Playing Hollywood director was fun while it lasted, but we must admit we’re more at home art-directing stationery than we are wrangling box turtles.